Brand Foundation

Service Description

Course Goal: Help new or growing entrepreneurs build a solid brand foundation with clarity, confidence, and direction so they appear consistently and professionally online. Brand Basics & Big Picture: What is a brand? Why a brand foundation matters The difference between branding and marketing How this course works + what you’ll walk away with Know Your Audience: Identifying your ideal client Creating your audience profile (age, values, struggles, etc.) Understanding buyer behavior Voice of the customer: How to use their words to connect Vision, Mission & Message: Defining your Brand Vision (the future) Crafting your Brand Mission (what you do and why) Writing your Core Message How to make your message clear, not fluffy Brand Identity: Defining your Brand Personality (archetypes, tone) Choosing a Voice & Tone that fits your audience Style keywords (e.g., bold, feminine, minimalist, warm) Visual Branding: Creating your Color Palette (color psychology + combos) Choosing your Typography (what fonts say about your brand) Finding/Creating your Brand Images (photos, graphics, etc.) Essential Logo Guidance (what makes a strong logo)